Price, Product, Promotions

Drive growth and profitability with control tools that allow retailers to monitor, react and manage their retail operations – fast.

Click & Collect

Within a single platform, connect and equip teams to delight customers and work more effectively, accessing back-office functionality, the POS, Click & Collect and Delivery info.

POS, Self checkout & Payments

Speed up the checkout process, engage customers and sell on-the-go with a single view of products, customers, and inventory.

Inventory Management

A cloud enabled solution with dynamic views of stock to support better processes, better availability and better selling.

Sales Intelligence

WonderLane reporting provides retailers with actionable insight in real time on any device, across any location.

We provide expertise in designing, building and maintaining trading platforms for classic and digital retailing.

Diverse payment solutions including mobile and barcode based systems
  • Optimised stock location management
  • Pick list replenishment from the shop floor to the stock room
  • Markdown and SEL printing
  • KPI Dashboard and product performance monitoring
  • Order anywhere, collect anywhere with click & collect
  • Capable eCommerce portal for customer browsing
  • Process orders online with delivery or collect in store
  • Collect and pay in store
  • Manage your shelf edge and store from a single app
  • Optimised stock location management
  • Pick list replenishment from the stock room to the shop floor
  • Markdown and SEL Printing
  • KPI dashboard and product performance monitoring
  • Mobilise your associates with clienteling functionality with mobile POS
  • Enabling assisted selling in any part of the store
  • Check customer details and order history
  • Process baskets and payments
  • Lower cost of ownership than traditional 'counter based' POS
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    about us

    WonderLane are a retail solutions company specialising in the design, build and delivery of commerce platforms for next generation shopping journeys. We partner with global retailers to connect and deliver exceptional customer experiences in store and online through intelligent, fit for purpose technology. 

    Through engineering excellence, WonderLane provide total retail solutions to improve customer experience, speed up processes and deliver cost savings within a single platform.

    leadership team

    Lawry Freeman


    Lawry Freeman

    Lawry has worked at a senior level for a number of the UK top 5 retailers specialising in retail transformation through store and supply chain system innovation.

    Martin Hartley


    Martin Hartley

    Martin is a leading industry expert on global payment systems having successfully architected high value, high volume systems over the past 20 years.

    Chris Dawe

    Head of development

    Chris Dawe

    Chris has focused on Retail systems throughout his career, a technologist with an amiable style for nurturing high performing developers.

    Scott Pearce

    Head of Testing

    Scott Pearce

    Scott takes a lead project role to ensure that the retailer's perspective alongside product quality is embedded throughout the life-cycle.

    Alex Holcroft

    Head of Pro services

    Alex Holcroft

    Alex is an accomplished, delivery-focused tech leader with 20 years experience and a strong background in digital transformation.

    WonderLane (WL) solutions ltd was formed in 2011 against the mission to provide engineering excellence in the delivery of high performing EPoS and payment solutions for retail. Over the past 10+ years, WonderLane has demonstrated that ambition through strong design, build and implementation in a number of eCommerce, EPoS and payment platform renewal projects across the UK and worldwide. In 2018 having completed a 3 year collaboration on the delivery of PayPoint’s next generation platform (known as PayPoint One), the business merged with Canford Software best known for building the core Payment applications for a number UK FTSE 250 companies.

    NEWS: 1 February 2022: Trust Payments acquires WonderLane to expand retail omnichannel solutions. Read more here. 

    how we work


    Our discovery phase takes a given project scope or hypothesis, against which we will validate technical drivers using: known best practice; real-life experiences from delivering EPoS systems over the last 20 year period; and an appreciation of the current marketplace demands.


    Our design approach focuses on deriving a set of architectural principles which map directly back to the business and technical drivers of the project. The architectural principles in combination with the project scope are then taken forward as the basis for validating the solution design and technology choices.

    Build and Test

    Once our technical specification has been signed off, the project will be delivered using agile methodology over 2 or 4 weekly sprints. Regular stakeholder meetings between sprints will be used to get feedback on the build as it progresses.


    We offer flexible support options that puts your retail customers first. From subject matter experts required ad-hoc to ongoing service contracts that under-write your mission critical trading platform.

    our customers

    …far more than another outsourcing option, the team at WonderLane understand retail and how to implement solutions

    IT Director | UK Spar

    This project has enabled us to build a platform to enhance customer and employee experience.

    Head of IT | East of England Co-op

    get in touch

    Please call on +44 3333 015 500


    WonderLane Solutions Ltd

    Ground Floor, Dean Park House

    8-10 Dean Park Crescent


    BH1 1HL

    +44 (0) 3333 015 500